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5 Reasons Why You Need to Quit Your Diet Immediately caveman plate it out Jan 20, 2015

The long-term success rate of dieting is 5-10% [1]. That is dismal. All the deprivation, all the stress, all the struggle, and it won’t work for most of us.

It’s not that we lack self-discipline or willpower to be successful. The problem is that dieting couldn’t be more opposite...

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Control Your Environment with Optimal Defaults caveman control optimal defaults plate it out Aug 11, 2014

Many of us don't recognize that our environments unconsciously impact our rate of success or failure in making lasting change. Sneaky Pete is highly influenced by his external environment, and advanced brain doesn’t recognize that fact.

Your advanced brain says you simply have to stop...

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Fight or Flight in 60 Seconds caveman Aug 08, 2014

There are many longwinded, scientific definitions of stress I could cite here, but here's the 60 second explanation. A stressor, or stress, is anything that pushes the body out of homeostatic balance. The stress response is what your body does to restore balance. The stress response is a ...

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Who the heck is Sneaky Pete? caveman Aug 08, 2014

I’d like to introduce you to someone very special. This is Pete. Actually, he needs no introduction because you already know him. In fact, you’ve spent your entire life with him.

When you got stressed-out in that meeting last week, he’s the one who made you blurt something you...

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The Secret to Making Change? Your Inner Caveman caveman messages Oct 11, 2012

Why do we vow at 8:30 AM not to eat any more sweets, yet at 3:30 PM we’ve got our hands in a co-worker’s candy stash?

Why do we sign up for a gym membership we rarely ever use?

Why do we say we’re going to remain calm and rational during an intense meeting, but twenty...

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