Marketing Genius

Okay, so I'll be the first to admit that I don't have a lot of knowledge about marketing, but am I way off base here to think that this is a little odd?

I went in to a popular chain drug store to pick up a prescription and on my way back to the pharmacy this caught my eye.  I had to look at it twice to make sure I read it right.  Who was the genius behind this?

If I had a dollar for every time I wished for a convenient snack while walking the dog!  Eggrolls with dipping sauce (though very tasty) are really a bitch when you've got a leash in one hand and are trying to pick up dog poop with the other.  But with sunflower seeds?  Just pop a handful in your mouth!

It also makes me think I need a new marketing campaign.

"PowerHouse Hit the Deck:  a great workout while skydiving"

"PowerHouse Hit the Deck:  a great workout while driving your car"

"PowerHouse Hit the Deck:  a great workout while cleaning up a red freezie pop off the kitchen floor your daughter spilled after you spent all morning cleaning the kitchen"

Here's the brilliant part...as dorky as I thought this was, it got my attention and now I'm blogging about it.

Sunflower seeds, anyone?